Why Eddie Exists
Mission
Eddie’s mission is to strengthen water safety through education, innovative products, and trusted services. By combining artificial intelligence with real-world reliability, we make intelligent life-safety systems a core part of protecting lives, families, and communities through proactive prevention.
Goal
Eddie’s goal is to prevent 1,000 drownings by 2030 through the deployment of intelligent water-safety systems and education initiatives.
Vision
Eddie’s vision is to eliminate accidental drownings and redefine what it means to feel safe around water.
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We believe in our purpose and remain steadfast, even in the face of challenge.
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We choose honesty over convenience and transparency over comfort, knowing trust is built on truth.
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We pursue excellence in everything we create, knowing that lives depend on the quality of our work. We innovate with purpose and serve with diligence.
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We lead with empathy and care, protecting every life with the same commitment we’d give our own family.
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We give thanks in all circumstances, recognizing that our ability to protect others is both a calling and a blessing.
Values
Giving Back
Safety is our purpose — not just our product. A portion of every sale supports organizations dedicated to drowning prevention, lifeguard training, and public safety across the U.S. We believe technology can save lives, but true safety starts with awareness, training, and community. Through these contributions, we aim to strengthen the people and programs who make water safety possible every day.